Our mission is to globally empower women to be confident in themselves and be who they want to be. Boy is a unique fashion-forward brand that aims to inspire women to feel sexy, stylish & bold. Everything we create is done in-house with our Miami-based team. Along with global influences from social media, popular culture & street style, Boy encompasses everything it means to be a girl on-the-go in the world today.




We create looks designed by our own in-house talent made to equip millennial women with the fashion sense they covet for all elements of their life. Since our aim is centered around their empowerment, we make it easy for every woman to achieve this by giving them the opportunity to purchase affordable, high quality products.



We believe in championing young talent and real women. Inspiring a new generation of unstoppable females to be themselves and achieve whatever they want, Boy employs women of all walks of life. Our girls are the dreamers of today & doers of tomorrow. Our brand hopes to bring the same dreams to you. We do as much as we can to source ethically and to avoid acts that constitute modern slavery. To this end, we have a team dedicated to understanding our supply & labor chains. We ask them about their operations & ensure they understand what ethical supplying actually means. When you shop with Boy, you can expect honesty; when you wear Boy, you can expect to turn heads.




Dillon Hoehn is the man behind Boy. Starting his career by taking interest in the fashion industry from a young age, he founded Boy on his own in 2019. Equipped with a modest financial investment, a passion for style, and endless ambition, Dillon strives to continue to improve in every aspect and make others’ dreams come true. He leads by example with his creativity, determination and desire. Follow his journey here.